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Phony Yelp Reviews Protected?

For many, Yelp is a key part of their online marketing efforts.  But it can be challenging at times.

Several clients have complained to me about negative Yelp reviews, but it’s difficult to do too much about them. Determining if those negative reviews were written by actual customers can be even more of a challenge since Yelp doesn’t release that information. However, that could be changing. Here’s a short article in INC. on the subject:

A Virginia Court Slams Phony Yelp Reviews

Will this lead to changes at Yelp that will allow you to at least confirm reviews are made by customers?  If so, how does Yelp ensure that a business can’t just claim a bad review is phony?

What do you think?